Support Breast Cancer Awareness Through October Retailer ‘Pink Out’

It's time for consumers to feel good about their decisions at the pump. Let's turn a simple transaction into a public statement and be proud of the efforts we are making to improve our world every day. This article appears in the October EPM.
By Emily Skor | September 19, 2016

You might notice something a little different this October at your local gas station, thanks to an exciting partnership between Growth Energy, Prime the Pump and a great team of local retailers. In a regional “Pink Out,” retailers across six states will be turning some pumps pink in support of Breast Cancer Awareness Month, with a portion of the proceeds from every fill-up going to fund the hard work of charitable organizations. The pink pumps will be those offering E15, a gasoline blend containing 15 percent ethanol, which helps boost the octane in your tank without the typical toxic additives associated with cancer, asthma and smog.

Ethanol blends are appealing because they offer better engine performance at a lower cost to drivers, but Breast Cancer Awareness Month is a unique opportunity to reconsider what we’re putting in our vehicles and the air we breathe.

Many consumers don’t even realize that toxic chemicals such as benzene, toluene and xylene regularly are mixed into our gasoline, let alone that ethanol represents a cleaner, greener alternative. It reduces greenhouse gas (GHG) emissions by 34 percent or more—GHG emissions that contribute to global warming—and it slashes emissions of dangerous particles associated with conditions such as asthma. Ethanol also is reducing our reliance on dirty fossil fuels imported from hostile nations in the Middle East. And, the higher the blend, the greater the benefits.

At Growth Energy, we’re focused on sharing this message with moms, millennials and consumers across the country—people who might not otherwise take the time to consider their fueling options. As a mother of two young children, I understand the daily stress of being a parent and the concerns we all share about the health and safety of our kids. That’s how I know other moms are ready to listen when we present the facts about biofuels and explain how E15 helps keep our air clean for our children and our environment. 

This initiative is just one of Growth Energy’s ongoing efforts to put ethanol at the heart of our conversations about how to build a cleaner, healthier future for America. Through outreach and education, we are providing the information consumers need to recognize that E15 is not only good for our environment, but it’s good for our engines. By burning cleaner and cooler than oil, while also increasing octane, ethanol has put an end to the days when fossil fuels were the only option for high-performance fuel.

E15 is a great example. It works well in all 21st century vehicles, and the U.S. EPA has approved the blend for all car models 2001 and newer. It benefits our environment, our wallets, our engines and, yes, even our national security. And each and every day, it’s moving America forward. These are the messages Growth Energy is working to share, and we hope you will join us by looking for a pink pump this October and telling your friends, neighbors and colleagues why.

It’s time for consumers to feel good about their decisions at the pump. Let’s turn a simple transaction into a public statement and be proud of the efforts we are making to improve our world each and every day. Stand with ethanol, fuel up with higher blends, and help make Breast Cancer Awareness Month a success.



 Author: Emily Skor
 CEO, Growth Energy
 202-545-4000
 eskor@growthenergy.org