RFA launches ad campaign on ethanol and boating

By Renewable Fuels Association | May 09, 2017

With the unofficial start of boating season beginning in a few weeks, the Renewable Fuels Association is launching an ad campaign May 9 to correct misinformation regarding ethanol usage in marine engines.

The campaign kicked off with a two-page ad in the latest issue of Marina Dock Age, which is delivered to nearly every marina in the United States. A copy of the ad can be found here. The campaign will also feature educational outreach and further ad placement in news outlets throughout the country.

“There continues to be misinformation on ethanol and boating that our critics spread in the hopes of confusing consumers, but the truth is that for nearly 30 years, 10 percent ethanol has been used in all types of marine engines,” said RFA President and CEO Bob Dinneen. “Ethanol is the lowest-cost, cleanest-burning fuel on the planet and with its higher octane rating, ethanol can give boaters an extra power boost. Ten percent ethanol is safe to use in boats, and any group saying otherwise isn’t telling the truth.”

RFA is also a co-title sponsor of the Crappie Masters Tournament Trail this year, in an effort to educate boaters, conservation enthusiasts and consumers about ethanol’s benefits and its use in boats and other marine applications.

It is important to remember that while E10 is approved for use in all marine engines, higher ethanol blends, such as E15, are not. EPA has approved the use of E15 in all 2001 and later model year vehicles, but only for on-road vehicles. But as EPA requires E15 and higher ethanol blends to be clearly labeled at the pump, and mandates that E10 also be available at any station offering E15, boaters need not be concerned. Through more than four years of E15 sales, there has not been a single case of E15 misfueling in a marine engine.

For more information on boating and ethanol, please check out this infographic.