Greenfield Specialty Alcohols changes name, logo

By Staff Report | May 26, 2017

Toronto-based Greenfield Specialty Alcohols Inc., Canada’s largest ethanol producer, has changed its name to Greenfield Global and introduced a new logo and domain name. The company says its new name, Greenfield Global Inc., better reflects its broad product categories and commercialization of biochemicals and biofuels. The new domain is greenfield.com.

"Today, we are the largest ethanol producer in Canada and a leading producer of many grades of specialty alcohols,” said President and CEO Howard Field. "But we also produce and sell numerous other products in markets around the world. Our legacy name no longer fully described our company. We want to ensure that our brand accurately reflects the full scope of who we are, what we do, and where we're going."

The name and branding is effective immediately and will be implemented across the company’s products and services through the calendar year and 2018.