BBI receives Fastest 50 Award

By Timothy Charles Holmseth | August 04, 2008
Web exclusive posted August 8, 2008 at 9:06 a.m. CST

Salida, Colo.-based BBI International Inc. has been named a member of Trade Show Week's Fastest 50 after its International Fuel Ethanol Workshop & Expo posted award-winning growth for the second year in a row.

The company was notified by Tradeshow Week in early August that it has won the honor and will be officially recognized at a black-tie gala this fall.

The criteria for the Fastest 50 award included assessing annual increases in total net square footage used for an event and the numbers of exhibitors between 2005 and 2007.

In 2005, the FEW was held at the Kansas City Convention Center in Kansas City, Mo., and used 26,400 square feet, said Connie Provick, BBI tradeshow manager. In 2007, the event was held at America's Center in St. Louis, Mo., and used 76,800 square feet.

The number of companies exhibiting at the FEW also greatly increased between 2005 and 2007. In 2005 the show hosted 226 exhibitors, with that number increasing to 551 exhibitors in 2007, Provick said.

The success of the tradeshow is the result of a "needs" oriented focus by the BBI media and events division staff. Steve Stucko, tradeshow director at BBI, said everyone who attends has a targeted purpose. "Everyone who comes to an event like the FEW because they have a need, be it education or to sell their products or services," he said. "The only way our event is successful is if they are successful, so their need becomes ours."

Stucko said in a fluctuating and sometimes tight economy it becomes necessary for companies to reduce the number of shows they participate in. "They will generally keep the most valuable," he said, stressing the importance of meeting the needs of the companies BBI serves. "That's a position we always strive to maintain," he said.

Stucko said executing sales in the exposition environment is a unique task, adding that BBI invests in the industries leading sales trainers to help exhibitors see maximum potential. A luncheon, free of charge, he said, is another way the company has reached out to its patrons and contributes to the comfortable feel exhibitors at the FEW experience.

In 2009, the FEW's 25th anniversary event will be held at the Denver Convention Center, one of the largest exhibit halls anywhere.

"We have several (conferences) coming up this fall, including the Third Annual International Distillers Grains Conference and Tradeshow and the World Biofuels Symposium in Beijing," Stucko said. "Certainly one of the most exciting is the Advanced Biofuels Workshop and Tradeshow being held in Minneapolis, Sept. 28-30," he added.

Provick will receive BBI's award in November at a banquet in Baltimore.