EPIC to merge with Growth Energy

By Erin Voegele | November 03, 2008
Web exclusive posted Nov. 28, 2008 at 5:18 p.m. CST

The Ethanol Promotion and Information Council is moving forward with a plan to merge with Growth Energy, a newly formed organization dedicated to the promise of agriculture and growing America's economy through clean energy. EPIC's mission of growing ethanol awareness through public relations, marketing and promotions will continue as a core platform of Growth Energy's initiatives.

According to EPIC's Executive Director Toni Nuernberg, the council's board of directors has approved a transition plan and EPIC members will vote on it in December. Although the legal aspects of the transition are expected to take several months, the two organizations will begin working together as soon as the plan is approved by EPIC members.

EPIC's membership currently includes approximately 33 producing ethanol plants. The organization also has approximately 100 associate members, including businesses that supply products and services to the ethanol industry, and approximately 75 association members that are other nonprofit organizations.

"When Growth Energy was being formed there was discussion about [the merger], and now it has actually come to fruition" Nuernberg said. "The plan has always been to fold EPIC into [Growth Energy]. The two organizations share many synergies, she said, and it makes sense for them to be working together as one.

Growth Energy will continue EPIC's market development work in relation to ethanol blender pumps and E85 dispensers, Nuernberg said. "We'll also be doing much more work in public policy," she added.

One change that will be noted is that Growth Energy will not have the same presence in motor sports as EPIC has had in the past. Nuernberg said that decision was made long before Growth Energy came into the picture. "The purpose of that involvement was to prove ethanol as a performance fuel, and we've certainly done that and done it very successfully," she said. "We are ready to move on to other things and reach consumers in new ways."