EPM reflects industry in many ways

By Mike Bryan | January 12, 2009
It's interesting to scan through Ethanol Producer Magazine and see the variety of companies that have grown up with this industry over the years. It's also quite interesting to see how advertisers have changed, especially over this past year.

Some companies that believe the corn-to-ethanol industry is mature have cut back or stopped advertising, while others have begun to focus on servicing the existing industry in an even more dynamic way. I don't know the exact numbers, but I know that the existing ethanol industry spends tens of millions of dollars every year on pumps, motors, tanks, chemicals, enzymes, electronics, maintenance and more. Now that there are more than 180 operating plants, the aftermarket continues to grow.

EPM's editorial content has changed, as well, with more focus on cellulose and a greater emphasis on plant operations. The focus has evolved from how can we build more plants to how can we produce more ethanol better, faster, cheaper and more profitably? I think the magazine accurately reflects this changing landscape.

When The Energy Independent newsletter was first published in 1995, we had no idea that it would evolve into a trade journal for the ethanol industry. These days, EPM is created each month with a great deal of pride. The journalists who gather the stories, the art department that creates the look and the editors who make sure that the integrity of the magazine is of the highest quality are all dedicated professionals.

In looking at other trade journals for different industries, EPM stands out as one of the best. The importance of a quality trade journal cannot be overstated. In an industry that is small when compared with the more traditional energy sectorsoil, natural gas and electricitya quality trade journal lends measurable credibility. In addition, the educational aspect of the magazine is of critical importance to ethanol producers and service providers, as well as policymakers and investors.

I would be remiss if I didn't thank the advertisers that have been with us month in and month out for many years. We look forward to continued success together. In addition, ethanol producers have been awesome in providing insight to articles and suggestions on stories that help educate fellow colleagues. The openness between ethanol plants in regard to technology and plant efficiencies is perhaps second-to-none in the energy business.

As we embark into 2009, we look forward to your continued success and pass along our sincere appreciation for helping make this magazine a smashing success.

That's the way I see it!

Mike Bryan
Publisher & CEO