BYOethanol campaign unveiled at NACS show

By | November 11, 2009
Gas station owners looking for information about ethanol now have a new resource in the "Blend Your Own Ethanol" campaign. Officially launched at the National Association of Convenience Stores show in Las Vegas, the nation's largest gathering of petroleum marketers, the marketing campaign is a joint effort between the Renewable Fuels Association and the American Coalition for Ethanol.

"The BYOethanol campaign is a petroleum marketer's one-stop shop for expertise and information about ethanol-blended fuel and blender pumps," said Ron Lamberty, vice president of market development for ACE. Features of the campaign include a new Blending Fuels magazine and an informational website, www.byoethanol.com.