Biomass Magazine unveils new name, website

By BBI International | September 23, 2010
Posted Oct. 11, 2010

BBI International announced today that it has officially changed the name of Biomass Magazinethe world's leading biomass industry trade publicationto Biomass Power & Thermal, a move that characterizes the magazine's heightened focus on biobased electricity and heat.

BBI International announced last month that it would split its flagship biomass publication into two distinct titles, one focused on power and heat, the other focused on fuels and chemicals. The new magazine, Biorefining, was launched in September, and today's unveiling of Biomass Power & Thermalthe new name, logo and websitecompletes the second phase of the transition.

"By dividing Biomass Magazine into two separate publications we are serving our readers and advertisers in both sectors more effectively," said Joe Bryan, CEO of BBI International. "Extensive market research, industry consultation and long-term planning went into this decision. Splitting a successful, growing magazine into two separate titles is not an easy thing to do, but it's the right thing to do for our readers. They'll be better served by two publications with niche editorial scopes."

Biomass Power & Thermal will retain Biomass Magazine's familiar Web addresswww.biomassmagazine.comwhile the website itself has been completely rebuilt. The publication's online visitors will continue to find news, commentary, features and technical contributions within a cleaner, easier-to-use website. The site's homepage more prominently features up-to-the-minute breaking news on biobased power and thermal energy while continuing to house the world's most extensive collection of biomass related articles. The site also has improved navigation and search functionality while allowing readers to share and comment on every article, column and blog.

In keeping with the contemporary styling and functionality of the new website, the print publication also received a subtle makeover. Readers will appreciate the fresh new look of the October issue of Biomass Power & Thermal. As a testament to the industries the magazine serves, its new design is both efficient and practical. Inside each issue of Biomass Power & Thermal, readers will continue to find articles and columns from the editors they trust and the industry voices they rely onincluding monthly columns from the Biomass Power Association and the Biomass Thermal Energy Council.

Visit the new website at www.biomassmagazine.com. The October issue of Biomass Power & Thermal is now available online.